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Jim Beam, the world’s number one bourbon and enduring American icon crafted by seven generations of family distillers since 1795, is proud to present this year’s Kelce Jam. Together with Travis Kelce, Jim Beam will celebrate the importance of human connection by bringing together 20,000 fans to kick off summer at Azura Amphitheater. Synonymous with football and warm hospitality, Jim Beam will capture the eyes, and taste buds, of fans through Kelce Jam’s Backyard BBQ This oversized BBQ activation will bring fans together to enjoy the best KC BBQ and delectable custom Jim Beam cocktails all in one place. Taking the mainstage throughout the night, Jim Beam will raise a glass to inspire fans to connect over a drink during a one-of-a-kind drone show and onstage toast.

Bringing the heat and intensity to Kelce Jam, Takis® is proud to partner with Travis and Kelce Jam to create the ultimate livestream experience for fans everywhere. The Kelce Jam Livestream powered by Takis® will feature the best of Kelce Jam including main stage performances and a whole lot of heat. Want a bite? Takis® is also launching a once-in-a-lifetime flyaway experience – Takis® x Kelce Jam: The Intense Festival Experience. Thanks to Takis®, one lucky winner and a guest will win roundtrip airfare to Kelce Jam, VIP tickets and backstage access. Sweepstakes will be open to apply 4/10/24 – 5/3/24. 

Wingstop is back as the “Official Wing” of Kelce Jam 2024! Wingstop will be debuting a new flavor at the festival, as a nod to Kansas-City style BBQ. Committed to getting the flavor in the hands of as many fans as possible, the hand sauced-and-tossed chicken wings and iconic housemade ranch will be given out for FREE. Wingstop will Bring the Flavor™ to the event through a chicken wing eating contest co-hosted by the man himself, Travis Kelce, on the main stage to showcase the new Wingstop flavor. How many craveable chicken wings can you eat? 

Introducing: The Uncrustival. Bringing the fun to Kelce Jam 2024, Uncrustables is excited to implement the tastiest carnival of all time. An homage to Travis’ favorite peanut butter and jelly sandwich, the Uncrustables Uncrustival will feature oversized carnival games, samples of the signature product, and a whole lot of tasty memories. But wait, there’s more. Make sure to turn your eyes to the main stage as Uncrustables will be star in an Unforgettable moment.

Hilton is unlocking even more for their Hilton Honors members this May. Together with Travis Kelce and Kelce Jam, Hilton Honors members will have the exclusive opportunity to take part in the ultimate Travis Kelce experience. Not only will ten Hilton Honors members meet Travis, but they will have the chance to go head-to-head with him at the all-new Travis Kelce’s Football Toss presented by Hilton. Visit to learn more about how to earn points for free stays and more.

Cash App is headed to Kelce Jam further showcasing the ways in which it encourages consumers to do more with their money. Beginning Thursday, April 4th, Cash App Card holders will have the opportunity to secure their ticket to the festival first. Make sure to sign up for a Cash App Card today and grab your ticket during the Cash App pre-sale as soon as possible! Cash App Card holders will also receive 10% off of select food and beverage purchases made at the event when using their Cash App Card at checkout. Cash App’s pre-sale opens 4/4/24 at 10AM CT and closes on 4/5/24 at 10AM CT. 

Uber Eats is back again for another year as the Official Delivery Partner of Kelce Jam. Uber Eats will bring their platform to Azura Amphitheater and introduce an all-new Merchant Row where fans will be able to get almost all their festival essentials from local restaurants and a national convenience store. There will also be a surprise meet & greet at the Uber Eats Merchant Row exclusive for Uber One members. Make sure to sign up today and look out for what’s about to be delivered thanks to Uber Eats! 

Rogaine is on board as an official partner of Kelce Jam 2024, and bringing an over-the-top football toss activation for fans to test their luck and skill to hit the target, an oversized Rogaine bottle! Fans will also be able to get free samples of Rogaine as they head home from the biggest event of the year in Kansas City!

The iconic denim brand, Lee, is proud to be the Official Apparel Partner of Kelce Jam 2024. To showcase their signature denim products, Lee Jeans will have an UnbeLEEvable photo moment where fans can interact with the Kansas-born brand and show their fandom. Fans can also purchase exclusive Kelce Jam merchandise at the official Kelce Jam Merchandise Pop-Up onsite powered by Lee. Are you a VIP ticket holder? If so, make sure to check out what Lee is stitching together in VIP.

As the Official Tequila and Tequila Seltzer of Kelce Jam 2024, Casa Azul will be bringing its signature beverages to all 21+ attendees. Casa Azul will have a dedicated beach-themed bar and photo moment onsite serving up the all-new Playa Pack Tequila Sodas with real Tequila Blanco from Jalisco, Mexico, 100 calories, and amazing taste. They will also be featuring delicious Margaritas crafted with Casa Azul Organic Tequila Blanco throughout the festival for fans that are looking for an elevated and authentic cocktail. Stay tuned for a happy hour with guest-bartender, Travis Kelce, as well as an epic onstage moment with Casa Azul that will have fans saying “cheers,” all night long. Casa Azul is giving away a flyaway trip for two lucky fans to Kelce Jam including VIP tickets and an exclusive meet and greet experience with Travis Kelce – enter at

As the official energy drink of New Heights and Kelce Jam for the second year in a row, Accelerator Active Energy will be keeping fans energized all night long. Accelerator, which has zero sugar, accelerates your metabolism, and enhances your focus without the crash, is ready to bring its signature flavors to all fans looking for a boost.

ZenWTR is returning as the Official Water of Kelce Jam 2024 and is excited to keep all fans hydrated with their premium, ultra-pure alkaline water. With bottles made from 100% recycled ocean-bound plastic, fans can feel great about doing something positive for themselves and our planet when enjoying ZenWTR at the fest! 

Illicit Gardens, Missouri’s best-selling cannabis brand, is excited to partner with Kelce Jam once again in 2024. Dedicated to providing enthusiasts with their award-winning cannabis products, Illicit Gardens will not only pop up onsite with an all-new photo moment, but be available to educate customers, pass out non-product giveaways, and so much more!